Vivian Lu

Vivian Lu

Vivian Lu

I’m a product designer with 3+ years designing digital experiences for millions of TELUS customers and a registered nurse with 4+ years in clinical care. I work in complex, regulated environments where clarity, trust and usability are critical.

My clinical background shapes how I design, by bringing empathy for users under pressure and a strong focus on safety and usability. This perspective aligns naturally with healthtech, fintech, and AI, where thoughtful design has real-world consequences.
I’m a product designer with 3+ years designing digital experiences for millions of TELUS customers and a registered nurse with 4+ years in clinical care. I work in complex, regulated environments where clarity, trust and usability are critical.

My clinical background shapes how I design, by bringing empathy for users under pressure and a strong focus on safety and usability. This perspective aligns naturally with healthtech, fintech, and AI, where thoughtful design has real-world consequences.

Projects

Projects

Projects

About me

About me

About me

I started my career as a Registered Nurse, working in hospitals and community settings. While caring for patients during their most vulnerable moments was deeply meaningful, I constantly ran into outdated systems that added friction to an already demanding job. That frustration lit a spark, a desire to build tools that work better for people.

Now, as a Product Designer, I take ownership across the full product lifecycle. I’ve led the design of high-visibility digital experiences, working closely with content practitioners, engineers and product managers to deliver intuitive e-commerce flows on both web and mobile. I move quickly, iterate with purpose and ground my design decisions in research and user needs.

I’m especially excited by opportunities in fintech and health tech, spaces where complex problems meet real-world impact. My approach blends systems thinking, visual polish and empathy for the user. I love building experiences that empower people to make confident decisions.

Outside of work you can find me….

  • Chasing personal bests in running 🏃🏻‍♀️ (Just completed half marathon #6!)

  • Dialing in my golf swing ⛳️

  • Hiking in the summer 🥾

  • Skiing down the best mountains come winter ⛷️

a resort
a resort
a resort